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Creating a Media Blend
The links to the left and the following will help you create a foundation for a blended media approach to your customers and audience and help you understand how to create an effective media blend and campaign. Some of the ideas are personal - think about it. Isn't your business or organization about as personal as anything you do? Or shouldn't it be, if it isn't?
Be consistent in how you address yourself - always.
I have seen people make up titles for themselves that are completely subjective or on the spur of the moment, and it rattles me to my core when it happens. Being a "small business owner" is one of the greatest jobs I have ever had and a title I will feel great taking to my grave. Most people get it imediately and then ask, what do you do? This is where it gets tough for my clients. I have been introduced as everything from "Dave is our web guy" to "Dave is our designer" or "Dave owns our hosting company". The mistake I made is to not give each of my customers an accurate tagline... "Dave owns a small consulting practice that helps with our marketing and our website". Of course all of the introductions are accurate - but they come from a narrow context - the one I mistakenly set for these clients.
Creating an image that is thoughtful, truthfull and accurate.
Often you can be tempted to put a pretty face on your business, organization or enterprise. Tell the real story. Communicate your culture and how you work accurately. If you advertise "speedy and prompt" and, in truth you're not, then maybe the alternative is to let people know you are busy. Say that you work best on "a scheduled basis" and will "be in touch soon" instead of setting up your customers for disappointment.
To dig deeper into the mix and blended media concepts click here!
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