Tightening the Grip on Search Ads
Published in AdAge - - - According to Danny Sullivan of Search Engine Land, Google and Yahoo alike are doing things that further limit control for the user. At Google, he says, "a "SearchWiki" system allows users to move unpaid editorial listings to the top of search results -- or remove them entirely."
"It's being tested with AdWords in an experiment involving a small number of users," Google says according to Danny. "Unlike with editorial results, the test only allows users to delete ads, not promote them higher on the page."
For users, this might be a wonderful new "tool". As they search and research, they can nuke ads that displease them. Of course this only happens for results they view and it doesn't remove ads shown to others. But it does start limiting what they will be exposed to. For advertisers, it's more loss of control and then again, if you are paying on a per click basis it may reduce some of the malicious click throughs that do happen with any paid advertisment on search engines.
We at PrintMixer still think that pay-per-click (PPC) search engine internet marketing (SEM) is a great addition to traditional search engine marketing because it allows you to attract traffic to your website and Google is still a bargain.
For more information and to read the complete article at AdAge, see the link below.
For More Information: http://adage.com/digital/article?article_id=134747 Contact: Danny Sullivan |
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